Contact:
Leslie Katz
803.699.0710
lkatz@shoorpr.com
For Immediate Release
Shoor & Company to Steer Media Relations for Wheels
Inc.
National Automotive Fleet-Management Firm Selects
S.C. Agency for PR Strategy
COLUMBIA, S.C. – September 8, 2003 – Shoor & Company, a
full-service public relations firm specializing in information
technology, today announced that Wheels Inc., one of the nation’s
leading automotive fleet-management firms, has retained its services
to develop and execute strategic public and media relations plans in
support of Wheels’ business-focused products, services and
initiatives.
Wheels began in 1939, when founder Zollie Frank created the
fleet-management industry by leasing his first Chevrolet to Petrolager,
today known as American Home Products. Today, Wheels has 550
employees, leases more than 195,000 vehicles and manages more than
240,000 vehicles. Its holding company, Frank Consolidated Enterprises,
currently ranks as one of the largest private companies in the United
States, with more than $1 billion in annual sales.
"Our relationship with Shoor & Company began earlier this year,
when Wheels’ use of another Shoor client’s software solution was being
highlighted in some of the nation’s leading business-to-business and
information technology publications. The press we were receiving in
these media outlets was far superior to what our own PR firm was
achieving," said Kathi Brown, Wheels’ marketing manager. "It was an
easy decision to make the switch to Shoor & Company."
"Shoor & Company has always been, and will continue to remain,
results-driven," said Rita Shoor, agency president. "Wheels has all
the right elements in place, particularly its strong adherence to a
business philosophy that is predicated on the highest levels of
customer satisfaction and quality. Wheels has a great story to tell,
and we look forward to connecting them with the right set of
influencers and reporters to tell it."
Based in Columbia, S.C., Shoor & Company provides a range of
results-driven public relations, marketing and communications services
to high-tech companies throughout North America. With a satellite
office in Boston, the agency specializes in targeted PR activities
designed to achieve clients’ business objectives. Shoor & Company has
been recognized for excellence by Software Marketing Perspectives,
the Public Relations Society of America and the Palmetto Chapter of
the International Association of Business Communicators. The agency
also earned an Award of Distinction in the 2002 Communicator Awards
competition. For
more information, visit
www.shoorpr.com.
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