Contact:
Leslie Katz
803.699.0710
lkatz@shoorpr.com
For Immediate Release
Unitrends Selects Shoor & Company to Drive National
Media Relations Campaign
Partnership to build visibility for company’s
data-protection products, services
COLUMBIA, S.C. – July 28, 2003 – Shoor & Company, a
full-service public relations firm specializing in information
technology, today announced that it has been named agency of record
for Unitrends Corp., a Myrtle Beach firm specializing in
enterprise-class, cross-platform data-protection products and
services.
Data recovery and backup systems for corporate networks have taken
center stage since the terror attacks of Sept. 11. Unitrends’ success
is based on developing powerful solutions for companies seeking
increased manageability and performance in data backup and recovery by
providing the best of both worlds between disk- and tape-based
products. In June, the company unveiled its Secure Data Sync™
software, which creates a synthetic master backup at a remote site
from incremental data captured locally by synchronizing the data at
the block level. Secure Data Sync is used in conjunction with
Unitrends’ Data Protection Unit™ as part of an overall
data-protection solution.
Unitrends selected Shoor & Company because it was seeking an
experienced marketing communications firm with well-established
contacts in the high-tech and business press, said the company’s
president, Jacques McCormack.
"As we continue to rollout and implement the Unitrends
data-protection vision, we want to increase our share of editorial
coverage in the media covering this space. Shoor & Company will help
Unitrends break through the clutter and generate positive coverage in
the publications that matter, McCormack said. "Based on the results
we’ve already experienced, we know we’re in very capable hands."
"This is an outstanding opportunity for Shoor & Company," said Rita
Shoor, agency president. "Unitrends has been an innovator for 15
years, so we look forward to playing a significant role in elevating
the company’s visibility and strengthening its brand awareness."
Based in Columbia, S.C., Shoor & Company provides a range of
results-driven public relations, marketing and communications services
to high-tech companies throughout North America. With a satellite
office in Boston, the agency specializes in targeted PR activities
designed to achieve clients’ business objectives. Shoor & Company has
been recognized for excellence by Software Marketing Perspectives,
the Public Relations Society of America and the Palmetto Chapter of
the International Association of Business Communicators. The agency
also earned an Award of Distinction in the 2002 Communicator Awards
competition. For
more information, visit
www.shoorpr.com.
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