Contact:
Rita Shoor
803.699.0710
rshoor@shoorpr.com
For Immediate Release
Shoor & Company to Provide
Pro Bono Marketing Services to
Columbia Information Technology Council
COLUMBIA, S.C. – September 5, 2001 – Shoor & Company, a public
relations firm specializing in information technology, today announced it is providing pro
bono marketing services to Columbia's recently formed Information Technology Council
(ITC). The firm will provide a full range of communications services including press
release writing, newsletter development and distribution and media relations through
multiple channels.
"We're truly excited about the opportunity to share the message of the ITC,"
said Rita Shoor, president of Shoor & Company. "We’re in complete agreement
with the ITC’s mission, and our agency is ready to help meet the challenges ahead.
Delivering public relations services at no cost clearly demonstrates our commitment to
strengthening Columbia’s IT community."
The Columbia ITC is an assemblage of technology leaders promoting Columbia as a
desirable location for IT companies. Drawing upon their combined knowledge and experience,
the ITC identifies, cultivates and promotes those characteristics and facilities that IT
businesses require for efficient and successful operations. Members endeavor to help
develop a well-educated and dynamic workforce, provide guidance based on their
professional expertise, and advance the amenities offered by the Greater Columbia Area.
Additional information can be found on the Web at www.itc.columbiachamber.com.
"In order for the ITC to be successful, the organization must have a strong public
relations team behind it," said ITC Chairman Cheryl Seminara. "By utilizing an
agency that already has the necessary contacts at local, regional, and national media, no
time will be wasted as we begin marketing the ITC. I believe our organization will benefit
greatly from the skills and media contacts available through Shoor & Company."
Based in Columbia, S.C., Shoor & Company Inc. provides a range of results-driven
public relations, marketing and communications services to high-tech companies throughout
North America. With a satellite office in Boston, the agency specializes in targeted PR
activities designed to achieve clients’ business objectives. Shoor & Company has
been recognized for excellence by Software Marketing Perspectives, by the Public
Relations Society of America and in the Communicator Awards Print Media Competition.
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